final draft:
I have created 3 advertising campaigns to do with physical
exercise. The adverts were aimed at both female and male teenagers and adults
who enjoy participating in sports. My target audiences are in the B-E section
from the demographics graph this is because the Product itself and the
advertising would mainly be in western countries. I chose the medium of my
adverts to be three print adverts that would be in advertised in popular
magazines such as People, Vogue, Cosmopolitan, also on billboards around big cities
such as New York, London, and Los Angeles. My adverts would be exhibited all
year round, especially in the summer because that is when people are out more
and wanting to buy new clothes and shoes.
The main real brand
products I look at was Nike because they have similar target audiences and
there adverts were also similar to what I wanted mine to look like. When my
survey monkey results came in the main brand my target audience chose was Nike.
My adverts are all similar because I have used the same typography
font and design in all three products. My designs are modern and dandy so they
appeal to the target audience, which will attract the target audience. I have
used black in all of my adverts as the background colour as this looks
professional and neat. The glows around the models are all different colours so
there is some difference in the posters, but also to catch the attention of the
target audience.
My adverts use the appropriate codes and conventions and
media language because I thought about the camera shots and mise-en-scene. I
made sure I took photos for all of my adverts in the appropriate surroundings
e.g. in the sports hall and on par track, I have done this so my advert would
look more professional. Even though I have cut the backgrounds out of my
adverts my models are wearing all the appropriate sporting apparel and footwear
that I needed for my advert. I made sure that I thought about the type of
picture I would take, for example I didn’t take landscape photos for my adverts
because when you open a magazine you can look straight at a portrait photo
without having to turn the page sideways, so people are less likely to flick
straight past it. My first print ad shows front view of a teenage boy in the
position of a track start. Then over the top of his arms I have drawn patterns
over the top of the contours of his muscles. Around the model I have put a red
outer glow, this makes the image stand out. Red connotes energy and is also
though to enhance human metabolism, increase respiration rate. The second ad is
a picture of a teenage girl shooting a netball; again I have drawn over the top
of the image and put a blue glow around her. Blue is considered beneficial to
the mind and body. Blue is associated with depth, expertise, and stability. My
last ad is a photo of another teenage boy. On this ad I have edited to photos
together, one picture is of him doing a lay up, and the other picture is of him
in the air after doing a lay up again with drawing and an outer glow. As there
are two images combined in this ad, I will use two outer glow colours, purple
and pink. The colour purple is often associated with power and ambition. Green connotes
energy, ambition and growth. I thought about the lighting of the scene, because
I didn’t want it to be too bright or overexposed however I didn’t want it to be
extremely dark. I wanted my adverts to look casual and modern and to represent
all the stages in the sports participation pyramid.
I have used young healthy models to represent the target
audience, also showing that my adverts are representing a healthy life style.
All adverts have the ASA codes of practice. My advert has
followed these codes because they have not got anything graphic or naughty on
them.
My strengths in this project were being able to take photos
of my friends because they are all sporty so I used this to my advantage, also
because I have other subjects that involve using the Mac’s I know to use them
well and know how to navigate Photoshop so my skills in Photoshop really helped
me a lot. If I had more time to do these adverts I would make sure my all my
photos were in really good quality and probably try to recreate them in a studio
so I have a clean and crisp background.
My favorite thing about my adverts is how the logo is block
white and the letters have been cut out showing the background, at first I
wasn’t sure how it would look but when it was on the poster I actually liked
it, also because it showed through anything that was under the letters, I think
this made it look quite modern. I have followed genre conventions and have
followed all relevant copy right and legal requirements by using all of my own
work and haven’t made any false or misleading claims.
first draft;
I have created 3
advertising campaigns to do with physical exercise. The adverts were aimed at
both female and male teenagers and adults who enjoy participating in sports. My
target audiences are in the B-E section from the demographics graph this is
because the Product itself and the advertising would mainly be in western
countries. I chose the medium of my adverts to be three print adverts that
would be in advertised in popular magazines such as People, Vogue,
Cosmopolitan, also on billboards around big cities such as New York, London,
and Los Angeles. My adverts would be exhibited all year round, especially in
the summer because that is when people are out more and wanting to buy new
clothes and shoes.
The main real brand products I
look at was Nike because they have similar target audiences and there adverts
were also similar to what I wanted mine to look like. When my survey monkey
results came in the main brand my target audience chose was Nike.
My adverts are all
similar because I have used the same typography font and design in all three
products. My designs are modern and dandy so they appeal to the target
audience, which will attract the target audience. I have used black in all of
my adverts as the background colour as this looks professional and neat. The
glows around the models are all different colours so there is some difference
in the posters, but also to catch the attention of the target audience.
My adverts use the
appropriate codes and conventions and media language because I thought about the
camera shots and mise-en-scene. I made sure I took photos for all of my adverts
in the appropriate surroundings e.g. in the sports hall and on par track, I
have done this so my advert would look more professional. Even though I have
cut the backgrounds out of my adverts my models are wearing all the appropriate
sporting apparel and footwear that I needed for my advert. I made sure that I
thought about the type of picture I would take, for example I didn’t take landscape
photos
for my adverts because when you open a magazine you can look straight at a
portrait photo without having to turn the page sideways, so people are less
likely to flick straight past it. My first print ad shows front view of a
teenage boy in the position of a track start. Then over the top of his arms I
have drawn patterns over the top of the contours of his muscles. Around the
model I have put a red outer glow, this just makes the image stand out. The
second ad is a picture of a teenage girl shooting a netball, again I have drawn
over the top of the image and put a glow around her. My last ad is a photo of
another teenage boy. On this ad I have edited to photos together, one picture
is of him doing a lay up, and the other picture is of him in the air after
doing a lay up again with drawing and an outer glow. I thought about the
lighting of the scene, because I didn’t want it to be too bright or overexposed
however I didn’t want it to be extremely dark. I wanted my adverts to look
casual and modern and to represent all the stages in the sports participation
pyramid. 
I have used young healthy
models to represent the target audience, also showing that my adverts are
representing a healthy life style.
All adverts have the ASA
codes of practice. My advert has followed these codes because they have not got
anything graphic or naughty on them.
My strengths in this
project were being able to take photos of my friends because they are all sporty
so I used this to my advantage, also because I have other subjects that involve
using the Mac’s I know to use them well and know how to navigate Photoshop so
my skills in Photoshop really helped me a lot. If I had more time to do these
adverts I would make sure my all my photos were in really good quality and
probably try to recreate them in a studio so I have a clean and crisp
background.
My favorite thing about
my adverts is how the logo is block white and the letters have been cut out
showing the background, at first I wasn’t sure how it would look but when it
was on the poster I actually liked it, also because it showed through anything
that was under the letters, I think this made it look quite modern. I have
followed genre conventions and have followed all relevant copy right and legal
requirements by using all of my own work and haven’t made any false or
misleading claims.
